That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings.

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Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do. BHS Links Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor.

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• It also provides data-driven recommendations for moving past your competition.
• For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.
• For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page).
• With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency.
• Regular SEO audits can help you overcome this challenge head-on.

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings.

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One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit. In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO ensures search engines can crawl, index, and fully understand your content. If search engines can’t properly access your site, no amount of quality content or backlinks will help.

Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. To which pages/parts of the site are they trying to push users? Your target audience and business goals will inform the way you define and organize content. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search.