I’ll go through each of these elements in the On Page SEO checklist below. Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate. Page speed, for example, can lead to people bouncing before the page ever loads. A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate.

Put them into practice to enhance your rankings and drive more traffic. Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site.

📝 27. FAQ Schema For Voice Search

Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products. This encourages people to spend longer on – and click deeper into – your website, which demonstrates to Google that your content is valuable. But with orphan pages on your website, no matter how valuable their content might be, they will not receive any link equity or authority from other pages.

List common questions people ask about your topic, business or niche. Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page.

tips for on-page optimization:

This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned. Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure. There are various ways to find out which keywords are considered by Google relevant to your target keywords. That does not mean you should cross the line and start doing keyword stuffing.

• These usually make great keywords for SEO because they come straight from Google.
• Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site.
• A medical article needs professional language, while a cooking blog can be more conversational.
• A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first.
• It is believed that PNGs are better for graphics, whereas JPGs are better for photographs.

In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success. SEO professionals BHS Links use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks. We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals. On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same.

It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly. Not only will Google struggle to read your URL, but your audience will struggle to remember it. You want to reach your SEO goals, and we want you to reach them too. That’s why our on-page SEO service include bottom-line performance tracking so you’re always on top of your campaign’s overall progress.

If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually. Images on your page can rank in Google Images and send you more traffic. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site.

If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization.