Specifically, you want to set up an SEO-friendly site architecture. In fact, tools like Screaming Frog exist for people that want to run DIY audits. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles. We recently used the Broken Link Building approach to build some really nice backlinks to Exploding Topics.

User Experience (UX) Impacts Rankings

This includes results on search engines like Google and video platforms like YouTube. On-page SEO is the process of optimizing webpages to improve their search visibility. Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results. We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.

Use Alternative Methods to Drive Traffic.

• “After some time, they proposed new ways to conduct their research that proved they understood the assignment and how SEO works in that area,” Stoica says.
• Earning quality backlinks through valuable content creation and ethical practices is an important strategy for any site looking to improve its SEO performance.
• There are 10 organic results on the first page of each search result, and that’s where you want to be.
• Website SEO involves optimizing websites built on the WordPress platform, focusing on plugins, content, and technical aspects to enhance search engine visibility and user experience.
• Guided by industry experts, you’ll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.
• But first, you need to know exactly what people are searching for, e.g. the “keywords” they use.

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.

Keyword Research Tactics

High rankings across a range of keywords is a strong indicator of organic search visibility. Thin and duplicated content is another area of emphasis with Google’s recent Panda updates. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality (and possibly manipulative) content in the eyes of search engines.

The concept of SEO dates back to the mid-1990s, when the first search engines like AltaVista, Yahoo! Initially, Search engine optimization was a simple game—webmasters would stuff keywords into their content, add meta tags, and achieve a top spot in search results. However, as search engines became more sophisticated, they began to prioritize quality content, relevance, and user experience. The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google. As you’ll shortly see, adding more content, optimizing image filenames, or improving internal links can affect your rankings and search visibility.

Besides keyword suggestions, it calculates the difficulty of ranking for the keywords and helps you to analyze the SERP. Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you a lot of time and give you a competitive advantage. Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. For example, if you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great.

Ideally, users shouldn’t have to click more than three times to access any page BHS Links on your website. For example, you can ask them for a quote to include in the post analyzing your new research. So even if you publish excellent research, you still need to promote it in order for it to earn links. The backlink count on this post is impressive, but the author, Tim Soulo, has a significant following on social media. This is a compelling offer as it would help CrowdStrike rank higher for a valuable keyword with very little effort on their part. I once earned a guest post on Ahrefs because I offered to give them original research on content refreshing.