Off-page SEO, on the other hand, involves SEO Anomaly optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.

A good title length is anything between 60 to 70 characters, Google may cut off anything longer than that. It would be very difficult to read and you’d probably stop reading after a few pages because of the lack of structure. You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell.

Keyword Optimization

In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions.

Meta Description Optimization

On the other hand, a product page in an online store doesn’t require thousands of words. The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible.

• There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online.
• This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
• By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace.
• SEO plugins often have a feature to update the year automatically.
• Before you can find the right keywords to target, you need to understand who is searching for them.

It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool.